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Search Engine Optimisation

SEO, or search engine optimisation, is the practice of optimizing a website in order to increase its visibility and ranking on search engine results pages. Having a strong online presence is crucial for businesses to reach potential customers. With billions of searches being conducted on search engines every day, it is essential for businesses to have a strategic SEO approach to ensure their website is visible to their target audience.

 

SEO can help drive organic traffic to a website, improve its credibility, and ultimately result in higher conversion rates and revenue. It is a key component in digital marketing and plays a vital role in the success of any business in the online world.

Why is SEO so important?

Case Study

Amazon

One of the most prominent examples of the success of SEO is Amazon. Through strategic and consistent use of SEO techniques, Amazon has become the top online retailer, with a market share of 38% in the US alone. Their success can be largely attributed to their investment in SEO, which has helped them rank high on search engine results pages and attract a significant amount of organic traffic. Amazon's success in utilizing SEO has solidified their position as a powerhouse in the e-commerce industry.

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